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Address GDPR Requirements with SAP Customer Data Cloud, from Gigya

Build trust with customers enabling consumer privacy and control across every brand and property.

The GDPR aims to even the playing field for consumers

If you serve even a single customer in Europe —thanks to the European Union’s General Data Protection Regulation (GDPR) — you must now maintain proof of how, when, where and why you collect and process their personal data. Without a holistic solution for managing customer profiles, preferences and consent in place, it may be difficult for your business to remain in compliance.

It’s time for a complete customer data management solution

SAP Customer Data Cloud, from Gigya, can help your business address many of the toughest requirements of the GDPR. By enabling you to be more transparent with your customers in how you collect and use their personal data, our products are designed to help you build trust with your customers and encourage long-term brand loyalty.

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SAP Customer Data Cloud: Three Pillars for Addressing GDPR Requirements

SAP Customer Data Cloud helps businesses identify, engage and build a single view of each customer, to better understand who they are and fuel trusted, relevant experiences across their journeys. Our products are designed to help address many aspects of GDPR compliance without breaking the customer experience.

Consumer data protection and privacy: Central to our three integrated products

SAP Customer Identity

SAP Customer Identity

The GDPR requires businesses to engage with consumers in a transparent, clear manner that is appropriate for each particular business purpose and each visitor’s age and location.

SAP Customer Identity offers registration forms that are customizable through UI builder, markup extensions or direct API access, enabling clients to easily set up consistently branded forms and flows that conform to requirements for different markets and regions.

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SAP Customer Consent

SAP Customer Consent

Thanks to GDPR, it’s now imperative to obtain explicit consent from consumers to use their data, to manage each customer’s profile, preference and consent data throughout their relationship with your business, and to enable access to a self-service preference center where customers can view, update, export, delete and freeze processing of their data.

SAP Customer Consent provides full lifecycle enterprise preference management that helps businesses address these requirements and build trust and loyalty with customers.

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SAP Customer Profile

SAP Customer Profile

To drive personalized digital experiences, businesses need to progressively build unified, permission-based profiles to gain a complete, 360-degree view of each customer.

SAP Customer Profile facilitates this unified customer view, which also supports compliance by centralizing the governance and orchestration of customer data across the organization, providing visibility into the status of every application and service, and helping businesses respond to regulatory audit requests in a timely manner.

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Gigya and GDPR: Helping manage your customers’ data to keep you in compliance

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A formal Information security management system

A comprehensive set of policies, procedures and practices designed to ensure data security and to assess, manage and respond to security risks.

Download our data sheet to learn more about our industry-leading security and data privacy practices.

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Privacy by design processes

Our product and product marketing teams work closely with our Chief Information Security Officer to address privacy and security concerns when determining product feature requirements.

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A robust corporate privacy program

This includes operational procedures and privacy training and awareness building for employees. Employees of Gigya, now a part of SAP, are granted specific permissions based on their roles according to the ‘least privilege’ principle.

Begin Preparing Now!

Find out more and begin preparing now by downloading our GDPR Readiness Toolkit. It contains resources designed specifically to help your business prepare to address GDPR compliance using Gigya’s products by the May 25th, 2018 deadline.

Get the GDPR Readiness Toolkit

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.