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Uncovering the Hidden Costs of Third-Party Data

How First-Party Data Cuts Costs and Drives Conversions


You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

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As consumer channels and expectations evolve, so must a business’ strategies and solutions for collecting and managing its data. Marketers investing solely in third-party data are missing out on the opportunity to cut costs, maximize conversion rates and grow customer relationships with first-party data.

Get answers to questions like:

  • How accurate is third-party data?
  • What are the hidden costs of data brokers?
  • How does first-party data cut costs and impact conversions?
Third vs First-Party Data WP Cover

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.