Uncovering the Hidden Costs of Third-Party Data
How First-Party Data Cuts Costs and Drives Conversions
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
As consumer channels and expectations evolve, so must a business’ strategies and solutions for collecting and managing its data. Marketers investing solely in third-party data are missing out on the opportunity to cut costs, maximize conversion rates and grow customer relationships with first-party data.
Get answers to questions like:
- How accurate is third-party data?
- What are the hidden costs of data brokers?
- How does first-party data cut costs and impact conversions?