The Path to Digital Excellence in the GDPR Era
Does your business honor your customers’ preference and consent choices at every interaction? If not, you could be at risk of severe penalties under the EU’s General Data Protection Regulation (GDPR). Even worse, you could be at risk of losing your customers’ trust and falling behind the competition.
Download this new resource from the SAP Customer Data Cloud from Gigya to discover how profile, preference and consent data management can set the course for digital excellence in the GDPR era. Read this complementary guide to learn about:
- Capturing preference and consent data at each interaction with the consistency and transparency demanded by customers and required by the GDPR
- Recording, storing and tracking consent and preferences centrally so you can better honor customers’ wishes across brands, regions and channels
- Ensuring customers’ unified profiles, preferences and consent settings are orchestrated across the business by synchronizing data with downstream application and services
This resource is informed by our experience in implementing customer data management solutions for more than 700 global enterprise clients. Find out how to focus your compliance initiative on the technical capabilities that impact your customers’ experiences the most, and establish a consumer data privacy strategy for building trust with customers for the GDPR and beyond.