The Evolution of Consumer Identity: Five Predictions for 2016
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
2016 promises to be a year of enhanced development in the customer identity and access management (CIAM) space, with customer experience, data privacy and personalization proving to be increasingly critical components of business success. This white paper reveals five identity-related trends we foresee taking hold in the new year, including:
- The death of traditional usernames and passwords
- The decline of data broker revenues
- The convergence of security and customer experience
Take a look at the 2017 Customer Identity Predictions white paper.