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Six Templates to Identify Today's Key Consumer Segments

How to Target and Reach Your Key Audience Segments

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Marketing to digitally connected consumers mandates the ability to understand and segment your audience based on a number of influential, actionable and behavioral attributes. We’ve mapped out the data points you need to effectively identify and reach top performing consumer personas in meaningful ways.

Get templates to identify and activate the following high-converting segments:

  • Influencers
  • Brand Loyalists
  • Serial Abandoners
  • Multi-Channel Consumers
  • Passive Users
  • Opportunists

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The Consumer Insights and GDPR Readiness Tour 2018 – Frankfurt
Frankfurt, Germany

March 27, 2018

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