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SAML as an SSO Standard for Customer Identity Management

How to Create a Frictionless, Secure CIM Strategy

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The rise of e-commerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.

What’s in this guide:

  • SAML use cases and technology considerations for cIAM
  • How SAML stands out from other authentication mechanisms
  • Benefits and implications of implementing SAML
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