Independent Analyst Research: The GDPR and the B2B Marketer
New Forrester research shows how B2B marketers can thrive in the new era of data privacy
Spearheaded by the European Union’s General Data Protection Regulation (GDPR), the ground rules for B2B customer engagement have fundamentally changed. How can you best deliver market-differentiating digital experiences to your business partners in this new era of consumer privacy and data protection?
This complimentary report by Forrester analysts Lori Wizdo and Matthew Camuso will help provide answers. In “The GDPR and the B2B Marketer”, you’ll discover why your GDPR compliance initiative is an opportunity to:
- Develop a cross-functional approach to data privacy that balances legal requirements with customer experience
- Implement a strategy for true permission-based marketing that deepens customer engagements and insights
- Transform your data governance from tactical to strategic with a focus on value, not volume
Why We’re Offering This Resource
Combining strong marketing data management with permission-based personalization is the key to today’s best-in-class B2B digital experiences. By pairing the information in this March 2018 Forrester report with SAP Customer Experience products – including SAP Customer Data Cloud, SAP Marketing Cloud and SAP Commerce Cloud – we believe you can begin to implement the organizational and technical elements necessary to convert your customer experience into a competitive advantage.