Achieving a Single Customer View: The Holy Grail for Marketers
How to Put Customer Identity at the Center of Your Marketing Strategy
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
- Identify your customers across channels and devices
- Manage today’s volume and variety of customer data
- Integrate and apply data across marketing campaigns
- Build more personalized customer journeys