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GDPR Research Update from the CMO Council

The consumer data privacy landscape fundamentally shifted when the European Union began enforcing the General Data Protection Regulation (GDPR) on May 25, 2018. Was the global marketplace ready?

Download this report to find out. It contains the results of a global marketer survey, conducted by the CMO Council and sponsored by SAP Hybris (now SAP Customer Experience), just before GDPR went into effect.

Read the report to discover:

  • The alarming percentage of businesses that didn’t have a GDPR compliance plan in place or had only started implementation as of April 2018
  • What marketers said were the most significant impacts of the GDPR on their customers
  • The most common data management challenges marketers found as they conducted GDPR readiness audits

About the Survey

Conducted in the spring of 2018, the survey gathered results from more than 200 marketers across the globe. While focusing primarily on marketing’s role in GDPR readiness programs, it also covers issues involving the roles of IT and security stakeholders in compliance efforts.

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