Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

From Budget-Minded to Breadwinner: How IT Leaders Are Innovating with CIM


You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

Visit SAP Customer Experience resources

View the White Papers

CIOs are often considered to be the best people to lead new technology initiatives that enhance customer experience (CX), but they are often stuck with budgets that prioritize operational functionality and security over innovation. Therefore, CIOs must use the power of collaboration, as well as technical know-how and outside-of-the-box thinking, to secure the mindshare and budget needed to achieve their potential as both business leaders and shepherds of company resources. In this paper, we’ll discuss:

  • How the role of CIO has shifted due to the digitalization of global markets
  • The current state of IT budgets, and the challenges CIOs face in securing funding for innovation
  • Why today’s most important business driver is customer experience, and how every company must delight users in order to compete
  • How a separate customer identity management layer in the technology stack can attract customers while maximizing budget and ROI

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.