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From Budget-Minded to Breadwinner: How IT Leaders Are Innovating with CIM

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CIOs are often considered to be the best people to lead new technology initiatives that enhance customer experience (CX), but they are often stuck with budgets that prioritize operational functionality and security over innovation. Therefore, CIOs must use the power of collaboration, as well as technical know-how and outside-of-the-box thinking, to secure the mindshare and budget needed to achieve their potential as both business leaders and shepherds of company resources. In this paper, we’ll discuss:

  • How the role of CIO has shifted due to the digitalization of global markets
  • The current state of IT budgets, and the challenges CIOs face in securing funding for innovation
  • Why today’s most important business driver is customer experience, and how every company must delight users in order to compete
  • How a separate customer identity management layer in the technology stack can attract customers while maximizing budget and ROI

Meet us at

Argyle CMO Forum
Los Angeles

March 15, 2018

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Argyle 2018 Chief Marketing Officer Leadership Forum | March 15, 2018 | Los Angeles, CA