Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

Consumer Identity Comes Into Focus: Five Predictions for 2017

Notice

You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

Visit SAP Customer Experience resources

View the White Papers

2016 was a landmark year for Customer Identity Management (CIM), with businesses, press and analysts in agreement that CIM technology is no longer a “nice-to-have” for today’s enterprise, but an imperative.

2017 promises to prove this out further, as brands that take a customer-centric approach will pull quickly ahead of competitors by leveraging customer identity to drive new revenue, differentiate themselves in the market through great customer experience, and keep up with stringent new government requirements for data protection and privacy.

In this white paper, you will learn about 5 customer identity-related trends we see taking hold this year, including:

  • Customer identity will become central to the marketing technology stack
  • The European Union’s General Data Protection Regulation (GDPR) and new U.S. regulations mean consumer data privacy requirements will cease to be optional.
  • Digital strategy will pivot toward progressive identity and new user-centric security options.
2017 Customer Identity Predictions White Paper

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.