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Consumer Identity Comes Into Focus: Five Predictions for 2017


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2016 was a landmark year for Customer Identity Management (CIM), with businesses, press and analysts in agreement that CIM technology is no longer a “nice-to-have” for today’s enterprise, but an imperative.

2017 promises to prove this out further, as brands that take a customer-centric approach will pull quickly ahead of competitors by leveraging customer identity to drive new revenue, differentiate themselves in the market through great customer experience, and keep up with stringent new government requirements for data protection and privacy.

In this white paper, you will learn about 5 customer identity-related trends we see taking hold this year, including:

  • Customer identity will become central to the marketing technology stack
  • The European Union’s General Data Protection Regulation (GDPR) and new U.S. regulations mean consumer data privacy requirements will cease to be optional.
  • Digital strategy will pivot toward progressive identity and new user-centric security options.
2017 Customer Identity Predictions White Paper

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