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Compliance: The GDPR and Consumer Identity Management


You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

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The upcoming General Data Protection Regulation (EU GDPR) will change the requirements for managing consumers’ personal data across the globe. The regulation’s scope is broad and also affects organizations outside of the EU. Striking a balance between meeting the new regulatory requirements and effectively serving customers in the age of Digital Transformation mandates a shift from siloed consumer data management to centralized Customer Identity Management platforms that support the balance between compliance, user consent, and optimizing the customer experience.

In this white paper — commissioned by Gigya from European analyst firm KuppingerCole and prepared by Fellow Analyst Dr. Karsten Kinast and Founder and Principal Analyst Martin Kuppinger — you will learn about:

  • The history, framework, implementation and scope of the EU GDPR
  • Key compliance elements of the EU GDPR
  • The implications of the EU GDPR on Customer Identity Management and best-practice recommendations for strategy and implementation
Kuppinger Cole Whitepaper

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.