The Chutes and Ladders of Customer Identity
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
Cross-channel digital marketing today can feel like a game of chutes and ladders, with opportunities and risk at every turn. To win, businesses should build customer profiles progressively, leveraging a mature customer identity management solution to ensure that they can:
- Ask for and manage customers’ consent throughout their entire lifecycle
- Take advantage of features such as lite registration and subscription management to seamlessly engage customers earlier in the buyer journey
- Offer customers real value in exchange for their information
- Build transparency into the framework of their digital strategy to build trust with customers
- Reward customers by offering continual value and incentivizing them to engage more often to drive long-term loyalty and advocacy