Bridging the Gap between Marketing & IT
with Customer Identity & Access Management
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
As customer data and digital experiences become the linchpins of business success, there is an unprecedented need for a solution that addresses the needs and concerns of both marketing and IT while presenting opportunities for joint departmental and business growth. We’ll take a look at how customer identity and access management (CIAM) provides a highly collaborative and eﬀective solution across:
- Usability and Security
- Personalization and Privacy
- Agility and OPEX