Uncovering the Hidden Costs of Third-Party Data
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According to Experian, “dirty data” impacts the bottom line of 88% of companies. As consumer channels and expectations evolve, so must a business’ strategies and solutions for collecting and managing its user data.
Listen as Richard Lack, Director of Sales EMEA at Gigya, discusses the differences between third and first-party customer data, and answers questions including:
- How accurate is third-party data?
- What are the hidden costs of third-party data?
- How does first-party data cut costs and drive conversions?
About Our Speaker, Richard Lack
Richard began his career in digital marketing in 1997 when he joined internet advertising pioneer NetGravity Inc. (later Doubleclick Inc.), where he ran the AdServer and DART sales teams in Europe and the United States. More recently, Richard headed up sales to media and publishers in the UK for ExactTarget. The business was acquired by Salesforce.com for $2.5 billion in 2014.