Leveraging Identity to Make Great Customer Experiences featuring Forrester Research Analyst
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Join Gigya and guest Forrester Research Analyst Andras Cser for a conversation about why delivering personalized customer experiences (CX) based on first-party identity is key to developing lasting customer relationships and increasing lifetime customer value. Business leaders must innovate to achieve this without compromising privacy or security.
Addressing these challenges with home-grown solutions or retrofitted legacy systems simply isn’t appropriate for managing customer identities and driving better CX in today’s digital marketplace. Listen in as Forrester Research’s VP, Principal Analyst serving security and risk professionals, Andras Cser, joins Gigya’s own SVP of Marketing, Jason Rose, to discuss how customer identity and access management (CIAM):
- Can provide a foundation for world-class customer experiences, outperforming both legacy IAM solutions and homegrown technologies
- Offers scalable performance and consistent cross-channel experiences
- Strikes the appropriate balance between customer experience and security
At the end of the webinar, attendees will have the opportunity to submit questions to Andras and Jason via the chat window. We hope you can join us!
About Our Speakers:
Andras Cser, VP, Principal Analyst Serving Security & Risk Professionals at Forrester Research
Andras is a leading security and risk expert whose research focuses on architecture, performance and scalability of identity, provisioning and fraud prevention systems. He helps clients develop enterprise strategies for creating business value through identity management, cloud security and fraud management.
Jason Rose, SVP, Marketing at Gigya
Jason leads Gigya’s global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing at DataSift, and prior to that led business intelligence and advanced analytics marketing efforts at SAP.