Fueling Digital Innovation with Customer Identities
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
Identity management has become far more than a key component for defining security and access controls. Understanding customers’ identities through all of their interactions with an organization is key to developing trusted and enduring relationships across multiple channels.
Listen in as Matthias Reinwarth, senior analyst at KuppingerCole, and Suresh Sridharan, Senior Director of Technology & Product Strategy at Gigya, provide an overview of customer identity and access management (CIAM) use cases, architecture, challenges, benefits, best practices, and live implementations.