IAPP Webinar: S&R and Marketing Leaders Must Partner in the Era of GDPR
On May 25, 2018, many risk-averse U.S. businesses shut down service to the Europe Union market rather than test the rough waters of GDPR enforcement. These developments raise the question: How can your business win market share while steering clear of non-compliance penalties?
A key first step is to nurture close collaboration between marketing, security and compliance professionals. Through this cross-functional approach, your business can drive responsible innovation and growth while building trust with customers that equates to long-term loyalty.
In this webinar, sponsored by the SAP Customer Data Cloud from Gigya and hosted by the International Association of Privacy Professionals (IAPP), you’ll discover actionable insights into syncing compliance priorities with marketing efforts and why this partnership is vital to your growth in the GDPR era.
What you’ll learn:
- How GDPR is a risk AND an opportunity
- New ways to distinguish your brand in the marketplace
- How compliance and marketing professionals can strike the right balance and win together
After the discussion you’ll have the opportunity to ask questions about GDPR and related digital marketing topics in an interactive Q&A session.
Featuring Rita Heimes
Research Director and Data Protection Officer
Featuring Vivek Narayanadas
CIPP/E, CIPP/US, Associate General Counsel, Privacy & DPO, Shopify
Moderator: Ratul Shah
Senior Product Marketing Manager
SAP Customer Data Cloud from Gigya