How to Align Privacy Needs with Business Objectives
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Many businesses currently experience a common pain point: the gap between marketing and privacy teams’ competing objectives.
On one hand, marketing teams tap into a variety of technologies fueled by massive amounts of consumer data to grow company profits through enhanced customer experience and personalization.
On the other hand, privacy teams work to ensure their company adheres to evolving consumer privacy laws and regulations, such as the European Union’s General Data Protection Regulation (GDPR), which begins enforcement in May 2018. The GDPR specifies, under the penalty of heavy fines for noncompliance, how consumers’ personal data can be legally collected and processed.
This webinar, hosted by International Association of Privacy Professionals (IAPP), sponsored by Gigya, will:
- Explore the differing perspectives on privacy across organizations;
- Detail how marketing and privacy teams can move into alignment; and
- Illustrate the benefits this alignment can bring to your company.
Watch Jason Rose of Gigya, Rita Heimes of the IAPP and Vivek Narayanadas of Shopify to learn how businesses can best meet privacy obligations while building customer trust and brand loyalty at the same time.