GDPR – The End of Marketing as We Know It, and Why That’s a Good Thing
Join Gigya and Doc Searls, Alumnus Fellow of the Berkman Klein Center for Internet & Society at Harvard University, for an in-depth look at the potential business risks and rewards of the European Union’s General Data Protection Regulation (GDPR).
Doc is the acclaimed author of “The Intention Economy” and co-author of “The Cluetrain Manifesto.” He’s also an outspoken – even sometimes controversial – commentator on marketing and privacy.
In this interactive webinar, Doc and Gigya’s Vice President of Product Marketing, Rashmi Vittal, discuss:
- The expected impacts of GDPR, including how it will force a stop to many objectionable online marketing practices
- The ways consumers are poised to regain control of their personal information, and why that could be a good thing for your businesses
- How Gigya Enterprise Preference Manager, can help your organization become more respectful of customer privacy and rebuild the broken bonds of consumer trust
Featuring Doc Searls
Alumnus Fellow of the Berkman Klein Center for Internet & Society at Harvard University
Featuring Rashmi Vittal
Vice President of Product Marketing