Consumer Identity and Access Management as a Digital Relationship Imperative
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Join Gigya and featured Gartner Analyst Lori Robinson as they discuss why trends in digital business are driving the adoption of customer identity and access management (CIAM) technologies to deliver better customer experiences. Key CIAM capabilities include flexible and scalable registration, social authentication, profile management, unification of a wide variety of data and the ability to integrate data throughout the technology stack to enable next-generation, omni-channel marketing strategies.
It is now imperative to engage directly with consumers throughout the entire relationship life cycle. This reality is closing the gap between lines of business, and CIAM has particular business value for modern marketers. Listen in as Gartner Research VP for the Identity and Privacy Strategies team, Lori Robinson, and Gigya’s own CEO, Patrick Salyer, discuss why businesses need to:
- Design and implement a CIAM solution that balances usability and security.
- Leverage CIAM functionality as the “front door” to the online business, representing the brand with seamless and secure customer experiences.
- Utilize CIAM to gain a 360-degree view of the customer by combining disparate identity data from across the organization into unified profiles.
About Our Speakers
Lori Robinson, VP, Principal Analyst for the Identity and Privacy Strategies Team in the IT Professionals Research Group at Gartner
Lori is a leading expert in identity and privacy, with a history of experience as both analyst and project manager. She develops strategies for the integration of identity management solutions into large ERP environments, enabling her clients to extract maximum business value from their technologies. Lori’s previous experience includes Burton Group, Novell and American Stores Co.
Patrick Salyer, CEO, Gigya
Patrick joined Gigya in 2007 and leads the company’s vision, strategy and operations. Before joining Gigya, Patrick co-founded a suite of social applications and served as a consultant for L.E.K. Consulting, a strategy consulting firm. Patrick holds a bachelor’s degree from Harvard University.