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Chutes and Ladders of Customer Identity


You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

Visit SAP Customer Experience resources

View the Webinars

Planning and executing digital marketing programs can often feel like a big game of Chutes and Ladders™. Achieving the ultimate goal of “right message, right time, right channel” can propel your returns into the stratosphere, but a single misstep can be detrimental to your business. With so much at stake, your digital strategy should be more than a game of chance.

In this webinar, Rashmi Vittal, VP of Product Marketing at Gigya, will discuss how taking a progressive approach to collecting and managing digital identities can help you climb the ladder of digital marketing success. You’ll gain insights into:

  • The inherent risks and rewards of marketing with consumer data
  • Why progressive profiling is the key to digital marketing optimization
  • How to build customer profiles to enhance customers’ journeys across their entire lifecycle

Register today to learn how progressive profiling can help you take your digital strategy to the next level!

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.