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Building Trusted Relationships with Your B2B Customers

Date: Thursday, September 27th, 2018
Time: 11:00 AM EDT / 15:00 GMT

How can a digital experience build the trust of your business partners? The question cuts to the core of your ability to differentiate from competitors and address regional data privacy regulations.

To find the answer, join our webinar on Thursday, September 27th at 11:00 AM EDT / 15:00 GMT. Guest speaker Lori Wizdo of Forrester and Sonny Dasgupta of the SAP Customer Data Cloud from Gigya will explore how you can build business partner trust by offering authentication and access controls that map to business logic, more transparency in your data collection and processing practices and more accurate and relevant personalization for every user in a business account.

Key Takeaways

  • Explore attribute-based access management that can power smarter, more secure authorization policies and permission-based personalization
  • Detail the customer engagement benefits of turning your marketing department into a real strategic partner in compliance efforts
  • Highlight how strategic profile, preference and consent data management can build market-differentiating customer trust in the B2B marketplace

After the discussion, you’ll have the opportunity to ask questions about trust, compliance and related topics in an interactive Q&A session.

Register now! Even if you can’t make the live broadcast, registering ensures that you’ll receive the replay.



Guest Speaker: Lori Wizdo
VP and Principal Analyst Serving B2B Marketing Professionals, Forrester


Featuring Sonny Dasgupta
Senior Director, Product Marketing, the SAP Customer Data Cloud from Gigya

Meet us at

SAP Customer Experience LIVE: Connect with Purpose
Barcelona, Spain

October 10-11, 2018

View Event >

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.