Balancing Privacy and Personalization in the Customer-First Digital World
Looking for ways to balance data privacy and innovative personalization?
GDPR has fundamentally changed how businesses build personalized digital experiences. Attend this webinar to learn how you can continue to appeal to your customers without risking their trust or inviting scrutiny into how you collect, process and use their personal data.
Our guest analyst, Fatemeh Khatibloo of Forrester, joins Rashmi Vittal of the SAP Customer Data Cloud from Gigya to show how:
- Strong customer data management “guardrails” can protect your business and win back customer trust
- Customer control of personal data can differentiate your digital experiences from the competition
- Accurate, centralized customer profiles can integrate seamlessly across your organization to build trusted, personalized customer relationships
Featuring Fatemeh Khatibloo
Principal Analyst, Forrester
Featuring Rashmi Vittal
Head of Marketing, SAP Customer Data Cloud from Gigya