Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

2017 Customer Identity Predictions


You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.

Visit SAP Customer Experience resources

View the Webinars

Speaker: Patrick Salyer

2017 promises to be a year of rapid change in the customer identity and access management (CIAM) space, with customer experience, data privacy and personalization proving to be increasingly critical components of business success.

Join us as Patrick Salyer, Gigya’s CEO, shares 5 customer identity-related trends we foresee taking hold this year, including:

  • CIAM will become central to the marketing technology stack
  • The GDPR and new U.S. regulations mean consumer data privacy management will no longer be a “nice-to-have” for businesses
  • Digital strategy will pivot toward progressive identity and new user-centric security options

At the end of the webinar, attendees will also have the chance to submit their own questions to Patrick around identity.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.