2017 Customer Identity Predictions
You can find the latest information and resources produced by SAP Customer Data Cloud from Gigya as well as the suite of products comprising the SAP Cloud Platform on the SAP Customer Experience website.
Speaker: Patrick Salyer
2017 promises to be a year of rapid change in the customer identity and access management (CIAM) space, with customer experience, data privacy and personalization proving to be increasingly critical components of business success.
Join us as Patrick Salyer, Gigya’s CEO, shares 5 customer identity-related trends we foresee taking hold this year, including:
- CIAM will become central to the marketing technology stack
- The GDPR and new U.S. regulations mean consumer data privacy management will no longer be a “nice-to-have” for businesses
- Digital strategy will pivot toward progressive identity and new user-centric security options
At the end of the webinar, attendees will also have the chance to submit their own questions to Patrick around identity.