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Scripps Networks Interactive Deepens Audience Engagement with Gigya

 

John Hart, Director of Audience Development and Data Science at Scripps Networks Interactive, describes how Gigya helps Scripps deepen audience engagement. Gigya makes it easy for Scripps’ viewers to log into the network’s site, where they can absorb additional content and share their thoughts. Recorded in March 2017 at the Adobe Summit in Las Vegas.