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How Consumers Feel About Data Privacy

Download the report

This is a confusing time in the world of consumer data privacy and security, with millions of accounts being hacked, an increasing number of connected devices that report on our behavior, and rapidly changing regulations. Gigya surveyed 4,000 adults – one-half in the U.S. and one-half in the UK – to gauge their attitudes and outlook.

The 2017 State of Consumer Privacy and Trust survey finds that:

  • 69 percent of consumers are concerned about security and privacy with Internet of Things (IoT) devices
  • 68 percent don’t trust brands to handle their personal information appropriately
  • 63 percent believe they bear responsibility for protecting their data, while only 19 percent believe brands should be responsible and only 18 percent believe government should have that role
  • Despite security fears, password hygiene remains poor, with 70 percent of consumers using seven or fewer passwords across all of their online accounts

Download the full report to get the details on these findings – and more.

The 2017 State of Consumer Privacy and Trust

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November 1 - 2, 2017

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Sports Marketing Symposium, November 1-2, 2017 | Crowne Plaza Times Square, Manhattan