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Businesses Should Begin Preparing for the Death of the Password

Consumers are demanding more trusted and personalized experiences in exchange for their personally-identifiable information (PII), while businesses are struggling to protect user privacy in light of growing global security and privacy concerns.

Traditional authentication solutions and methods were simply not built to bridge this widening gap. As consumer patience for archaic security barriers like username and password combinations starts to wane, enterprises must find a way to secure millions of identities while still providing streamlined customer experiences.

Our most recent survey, which collected the perspectives of 4,000 adults in the US and UK, examines the ways that consumers create and manage their passwords and online accounts, and how next-generation authentication methods like biometrics are gaining traction among a variety of age groups. Let’s take a look at the results.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.