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Tackling GDPR? Make Data Privacy Your Market Advantage

Looking to build more customer trust and brand loyalty? Your profile, preference and consent data management can lead the way

What’s your strategy for achieving the digital maturity the GDPR demands and building the trust with consumers that is now the signature of digital excellence in today’s data-driven economy? This infographic combines recent research and best practices developed by the SAP Customer Data Cloud from Gigya to demonstrate the importance of:

  • Taking a holistic, enterprise-wide approach for managing your customers’ profile, preference and consent data
  • Powering trusted digital experiences consistently with a unified, consent-based customer profile
  • Empowering customers with transparency and control through self-service preference centers

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Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.