Why Your Business Needs Gigya Enterprise Preference Manager
It’s more important than ever for brand loyalty to build lasting trust with customers. There are also a number of business challenges around managing customer relationships stemming from new privacy acts such as the European Union General Data Protection Regulation (GDPR.)
This is why we’re introducing Gigya Enterprise Preference Manager, a total solution for tackling the trickiest aspects of customer preference and consent management, to ensure a frictionless experience for customers while helping businesses stay compliant with the EU GDPR and other data privacy laws and regulations. Download our product brief now to learn what’s possible with this powerful new SaaS offering.
- Quickly implement best-practice workflows for presenting clear terms of service (TOS), privacy policies and requests for customer consent to marketing communications and any custom permission-based marketing activities.
- Manage version control for preference and consent records throughout the entire customer lifecycle, with automatic requests to re-grant consent when terms, policies and business strategies change.
- Consistently enforce records across every brand, device and channel, since Gigya’s IdentitySync feature synchronizes data with downstream applications and services.
- Enable true, self-service control for customers, with a fully customizable, intuitive preference center for updating profile information, selecting communication channels and frequency, changing any marketing activity preferences, viewing a complete history of consent and more.