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Why e-commerce Brands Need CIAM

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Best-of-breed customer identity and access management (CIAM) helps brands turn anonymous site visitors into known customers by giving shoppers a convenient way to identify themselves across devices. With the ability to map shoppers’ identity data to cross-channel activity and purchase behaviors, brands like ASOS are: 

  • Getting a single customer view
  • Driving topline revenue
  • Reducing cost and resource expenditure