IAM vs. CIAM: A Simple Choice
Managing customer identities presents challenges that are beyond the scope of legacy identity and access management (IAM) systems. To leverage the true potential of customer-generated data to drive new business growth, companies need a purpose-built customer identity and access management (CIAM) solution that delivers in these key areas:
- Scope and Scale
Designed for use by customers, scaling to manage millions and sometimes even billions of identities.
- User Experience
Earned identity information; voluntary user registration from various touchpoints; personalized UX based on customer data.
Optimized for low latency. Data comes from many sources requiring a dynamic schema repository.