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IAM vs. CIAM: A Simple Choice

Managing customer identities presents challenges that are beyond the scope of legacy identity and access management (IAM) systems. To leverage the true potential of customer-generated data to drive new business growth, companies need a purpose-built customer identity and access management (CIAM) solution that delivers in these key areas:

  • Scope and Scale
    Designed for use by customers, scaling to manage millions and sometimes even billions of identities.
  • User Experience
    Earned identity information; voluntary user registration from various touchpoints; personalized UX based on customer data.
  • Performance
    Optimized for low latency. Data comes from many sources requiring a dynamic schema repository.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.