Gigya and Krux: Better Together
Gigya’s pre-built integration with Krux’s Data Management Platform drives better results for marketers and publishers by helping them find, understand and connect with customers. Gigya’s rich, first-party identity data drives better results for Krux’s best-in-breed DMP, enabling:
- Deeper audience insights
- More accurate segmentation
- Better lookalike modeling that boosts CPM rates and advertising revenue.