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Gigya and Beaconinside: Better Together

As the leading provider of location-based services in Europe, BeaconInside provides a robust proximity data management platform that can personalize customer journeys based on their location in the real world. Gigya’s integration into this advanced platform enables joint clients to leverage proximity data collected by BeaconInside to enhance customers’ Gigya profiles and customize their experiences at the right time and place, based on their explicit consent, to drive highly effective cross-channel marketing and advertising. Gigya’s partnership with BeaconInside:

  • Provides a seamless integration to optimize retailers’ mobile apps to drive conversions in “Brick and Mortar” and point of sale (POS) channels
  • Enables joint clients to leverage Gigya’s platform to handle registration and login in a transparent, compliant and secure way
  • Unlocks new potential for cross-channel strategies by combining proximity data with customers’ relevant profile and behavioral attributes for deeper analytics and better customer segmentation

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.