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Unibail-Rodamco Creates a Connected, Personalized Shopping Experience with Gigya

After conducting a customer survey, Unibail-Rodamco determined that providing shoppers with personalized experiences across malls was key to its future success. By leveraging a Customer Identity Management solution to understand its shoppers’ tastes and preferences, Unibail-Rodamco was able to see: 

  • 26% increase in registration rates 
  • 35x increase in mobile registrations 
  • 92% growth in loyalty card subscriptions 
  • 76% of registrants connecting socially

“Gigya has put us at the forefront of digital transformation by putting identity at the heart of our shopping experience. We are now able to know our customers and provide them with truly connected and personalized experiences - in our app, across our malls and even in their cars.”

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Julien Marlot

Digital IT Manager
Unibail-Rodamco

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