Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

Unibail-Rodamco Creates a Connected, Personalized Shopping Experience with Gigya

After conducting a customer survey, Unibail-Rodamco determined that providing shoppers with personalized experiences across malls was key to its future success. By leveraging a Customer Identity Management solution to understand its shoppers’ tastes and preferences, Unibail-Rodamco was able to see: 

  • 26% increase in registration rates 
  • 35x increase in mobile registrations 
  • 92% growth in loyalty card subscriptions 
  • 76% of registrants connecting socially

“Gigya has put us at the forefront of digital transformation by putting identity at the heart of our shopping experience. We are now able to know our customers and provide them with truly connected and personalized experiences - in our app, across our malls and even in their cars.”

unibail logo

Julien Marlot

Digital IT Manager

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.