Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

STV Boosts Viewer Engagement and Campaign Yields with Gigya

Scottish Television (STV) is Scotland’s leading digital media brand. Its broadcast channel reaches 3.5 million viewers each month, and its online channels include Scotland’s most popular media website, 

The Challenge

With no prior customer identity solution in place and a reliance on “pay-to-play” social data for ad targeting, STV saw an opportunity to register its viewers and use the data generated by them to optimize their digital products and services. The SAP Customer Data Cloud  was selected as the registration, authentication and profile management solution at the center of STV’s portfolio, enabling a seamless onboarding and login experience for viewers and a single customer view across all channels.
With  SAP Customer Data Cloud solutions in place, STV was able to:
  • Improve open rates by 14.5%
  • Improve click-through rates by 21.4%
  • Improve overall conversion rates by 45%

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.