Gigya is now SAP Customer Data Cloud. Learn more
Forrester logo Download the report

Provident Financial Satsuma Loans

In 2013, Provident Personal Credit Ltd., a division of Provident Financial Group, based in Bradford, United Kingdom, launched Satsuma Loans, a new digital property that provides affordable short-term credit to customers.

The Challenge

However, after after a two-year proof of concept period, the team realized that they had yet to address some fundamental customer experience issues on their site. Namely, they had no secure self-service user on-boarding and profile management. Without providing login functionality, they were essentially treating all visitors as “guests,” with no difference between a new user’s experience and that of a repeat customer.

  • Went live in less than 4 months
  • 20% increase in Average Loan Value
  • 402,000 logins in 4 months without service issue
  • Enabled data privacy compliance

Meet us at

SAP Customer Experience LIVE: Connect with Purpose
Barcelona, Spain

October 10-11, 2018

View Event >

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.