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NewsLifeMedia Builds Digital Relationships ​with Gigya’s Customer Identity Management Platform

NewsLifeMedia is an Australian media and publishing company that generates content across the key consumer interest areas of food, style, home, health and parenting. With a user base of more than 15 million, NewsLifeMedia leveraged customer identity management to drive user engagement and loyalty across its portfolio of more than ten digital properties, resulting in:

  • 8x improvement in customer data capture
  • 12 months of development time saved
  • 20-25% forecasted increase in advertising yields

“Thanks to Gigya we are now closer to our millions of users than we have ever been before. The ability to know and recognize every customer across each of our properties and platforms has had a profound effect on both customer and advertiser relationships.”

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Nicole Sheffield

NewsLife Media

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