Gigya is now part of SAP. Learn more
Forrester logo Download the report

ESI Uses First-Party Data to Drive Ad Revenue with Gigya

As digital ad inventory increased in volume and decreased in value, ESI Media saw the opportunity to grow ad revenue and gain a competitive advantage by offering segmented audience targeting. Using Gigya’s RaaS and Profile Management, ESI was able to capture rich first-party user data to effectively understand and segment its users, resulting in:

  • 30% increase in registrations
  • 300% increase in CTR
  • 2X campaign yields

“Customer Identity Management has transformed our advertising strategy. Working with Gigya has had a significant impact on yields and revenues by helping us better manage subscribers' identities and first-party data across web properties.”

ESI logo

Jo Holdaway

Director of Strategic and Commercial Data
ESI Media

Trusted by More Than 700 Leading Brands

Meet us at

The Consumer Insights and GDPR Readiness Tour 2018 – Frankfurt
Frankfurt, Germany

March 27, 2018

View Event >