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ESI Uses First-Party Data to Drive Ad Revenue with Gigya

As digital ad inventory increased in volume and decreased in value, ESI Media saw the opportunity to grow ad revenue and gain a competitive advantage by offering segmented audience targeting. Using Gigya’s RaaS and Profile Management, ESI was able to capture rich first-party user data to effectively understand and segment its users, resulting in:

  • 30% increase in registrations
  • 300% increase in CTR
  • 2X campaign yields

“Customer Identity Management has transformed our advertising strategy. Working with Gigya has had a significant impact on yields and revenues by helping us better manage subscribers' identities and first-party data across web properties.”

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Jo Holdaway

Director of Strategic and Commercial Data
ESI Media

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