DC Thomson Media Creates a Single Customer View Across Multiple Domains
During its digital transformation initiative, leading British media company DC Thomson Media (DCT Media) chose Gigya to be its identity layer and the centerpiece of its marketing technology stack. In this case study, you’ll discover:
- Why the ability to address data privacy law requirements and provide a single customer view across the business made Gigya the clear choice over other customer identity and access management (CIAM) providers.
- How Gigya helped DCT Media better understand its readers’ content consumption habits across multiple properties, track their behaviour across sites and develop valuable new products based on that underlying data.
- How DCT Media’s Gigya implementation led to a five-fold increase in registrations and an 800% increase in e-commerce email campaign success, among other KPI improvements.