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Canadian Olympic Committee Improves Campaign Costs with Customer Data

To drum up awareness and loyalty for Team Canada, the Committee realized that it must adopt a data-driven marketing approach to reach consumers with relevance and drive acquisition while maintaining cost-efficiencies.

The Canadian Olympic Committee leveraged Gigya’s Registration-as-a-Service (RaaS) to power their gamified on-site experience, collecting first-party user data and segmenting it using the Customer Insights tool to create finely tailored campaigns.

Learn how the Canadian Olympic Committee expanded their reach and:

  • Increased Facebook campaign conversion rates by 106%
  • Decreased cost per conversion rate by 51%
  • Improved audience understanding to build custom user segments

“Gigya’s permission-based approach to collecting consumer data is quickly replacing traditional consumer research strategies as a more accurate way to learn about our audience.”

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Georgia Sapounas

Senior Manager, Digital
Canadian Olympic Committee

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