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Boyd Gaming Increases Player Loyalty through Gamification

For the re-launch of B Connected Online, Boyd Gaming was on a mission to offer an interactive, engaging and competitive experience for users. 

By implementing Gigya’s technology, Boyd Gaming has been able to activate and empower its network of more than half a million registered users. B Connected has blossomed into a fully social and interactive web experience that has reaped rewards both for the site’s users and Boyd Gaming.

Learn how Boyd Gaming increased its social reach:

  • 35,000+ monthly shares
  • 115,000+ monthly game-based actions
  • 30.4% increase in social check-ins

“Gigya proved its value within just a few months of our implementation and the ROI since then has been astounding.”

Boyd Gaming

Brian Best

Corporate Vice President of E-commerce
Boyd Gaming

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