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American Kennel Club

Gigya helps the AKC boost campaign performance with customer identity.

The Challenge

The venerable American Kennel Club needed a better way to register users, and wanted to create detailed customer segments within their large Facebook audience to drive more personalized campaigns and experiences. The AKC chose to replace their legacy solution with Gigya’s Customer Identity Management platform, resulting in:

  • 75% improvement in registration rates
  • 35% increased value per user
  • 12 month reduction in development time

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