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Analyst Research Report: How to Design and Build a Great Consumer Data Privacy Organization

Instilling trust into the digital experience is a top priority for organizations in every global market. To stand out against the competition, your business needs a cohesive privacy strategy for a program that aligns stakeholders across your organization and weaves trust into each consumer engagement.

Download this report by Forrester analysts Fatemeh Khatibloo, Heidi Shey and Enza Iannopollo to learn how to strategically assess and improve your consumer data privacy program. Through this analysis, you will:

  • Discover the core capabilities of a successful consumer data privacy management program
  • Learn the pros and cons of four common privacy approaches
  • Uncover strategies to manage competing priorities and maximize the contributions of all your organization’s privacy stakeholders including marketing, legal and IT

Why We’re Offering This Resource

Strong consumer data privacy is a pillar of today’s best-in-class digital experiences. By pairing the information in this report with SAP Consumer Data Cloud solutions, you can implement the organizational and technical elements necessary to convert your privacy practices into a competitive advantage.

Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.