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Gigya’s Solutions for Managing Customer Identities, Preferences and Consent

Turn unknown online visitors into known, loyal customers

Why Customer Identity and Access Management?

As businesses transform digitally, they face big challenges driven by mega-trends in the global marketplace, including: consumer demand for more seamless and relevant experiences across devices and channels in exchange for their data; an onslaught of new regional data protection and privacy regulations and the ever-changing policies of social networks and other identity providers (IdPs), and; increasing account takeover attacks and data breaches in the wake of poor password usage.

To address these challenges, businesses need a complete solution for managing customer identity that enables them to:

  • Seamlessly and securely identify and engage consumers across every touchpoint in the customer journey
  • Unify and manage customers’ profile data, preference and consent settings in a centralized, privacy compliant manner
  • Integrate customer data with downstream applications and services to drive better customer experiences and revenue

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Why Enterprise Preference Manager?

Due to new data privacy acts, including the European Union General Data Protection Regulation (GDPR), businesses must give consumers more control over the personal data collected from them, including all online preference and consent settings. Because of this, businesses must find a more centralized, comprehensive and secure way to manage their customers preferences.

Gigya Enterprise Preference Manager enables businesses to:

  • Give customers control over exactly how they wish to be interacted with to build trust and loyalty — and to avoid penalties
  • Easily provide proof to regulators that explicit consent has been granted by customers to process their personal data
  • Maintain compliance with the privacy regulations pertaining to every region where they serve customers, no matter where the business is headquartered

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Maximize the Power of Identity with Privacy and Compliance

Gigya offers the industry’s most advanced customer identity and access management (CIAM) platform and, now, a comprehensive solution for managing all aspects of customer profiles, preferences and consent — with transparency and self-service control at its core. This enables businesses to maximize the value of their customer relationships while fostering lasting, brand-building trust with consumers and meeting the requirements of ever-evolving data protection and privacy laws and regulations.