Gigya’s Solutions for Managing Customer Identities, Preferences and Consent
Turn unknown online visitors into known, loyal customers
As businesses transform digitally, they face big challenges driven by mega-trends in the global marketplace, including: consumer demand for more seamless and relevant experiences across devices and channels in exchange for their data; an onslaught of new regional data protection and privacy regulations and the ever-changing policies of social networks and other identity providers (IdPs), and; increasing account takeover attacks and data breaches in the wake of poor password usage.
To address these challenges, businesses need a complete solution for managing customer identity that enables them to:
Due to new data privacy acts, including the European Union General Data Protection Regulation (GDPR), businesses must give consumers more control over the personal data collected from them, including all online preference and consent settings. Because of this, businesses must find a more centralized, comprehensive and secure way to manage their customers preferences.
Gigya Enterprise Preference Manager enables businesses to:
Gigya offers the industry’s most advanced customer identity and access management (CIAM) platform and, now, a comprehensive solution for managing all aspects of customer profiles, preferences and consent — with transparency and self-service control at its core. This enables businesses to maximize the value of their customer relationships while fostering lasting, brand-building trust with consumers and meeting the requirements of ever-evolving data protection and privacy laws and regulations.