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Convert: Get More Value from Customer Data

Drive business value and lower costs by easily integrating customer data and insights into marketing, sales and service solutions.

Customer Data: The Lifeblood of Digital Business

How can businesses stay agile, innovative and drive business value with customer data? Use a customer identity management platform that can integrate data across every application and service in the stack without excessive custom development.

Effective Digital Strategy Runs on Data that is Available and Actionable Across the Enterprise

More than 50 pre-built integrations into a wide range of marketing, sales and service applications let businesses easily connect customer data across the entire technology stack to drive revenue with a minimum of development time and cost. Customer Insights and Analytics tools help businesses create and understand valuable customer segments.

Get ready for GDPR

Do you hear that ticking sound? We sure do. The EU’s General Data Protection Regulation (GDPR) will be enforced on May 25, 2018, and penalties for non-compliance are harsh. Do you have a plan? If not, download our CIAM GDPR Readiness Toolkit to start planning now.

Convert: Product Features

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Identity Exchange (IDX)

Take advantage of 50+ pre-built integrations into leading applications and services for CRM, CMS, eCommerce, analytics applications and more and make customer identity central to your marketing technology stack.

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Customer Insights and Customer Insights Plus

Our social media analytics tools enable businesses to leverage social data stored in the Gigya platform to drive insights into customers’ demographics, interests, social behavior, influence and revenue-generating activity. The intuitive interface is designed to allow quick and easy and flexible segmentation of users by each of the available analytical categories.

Customer Insights Plus adds additional user data points, customizable filters for creating downloadable consumer segments, and export functions for integration with Gigya’s Identity Access tool.

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Identity Sync

Available either in the Admin Console or via API, Identity Sync offers an easy way to extract, transform, and load data in bulk between Gigya’s platform and applications for sales, services,  marketing and more. Available on a one-time basis as needed or as part of a scheduled job process, Identity Sync automatically updates target applications with data collected by Gigya’s platform and vice-versa. A flexible scripting capability supports a variety of use cases, including customizable data transformation workflows, cross-database consolidation, and user group segmentation to maximize data quality and relevancy.

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Analytics

Gigya’s cross-platform Analytics feature delivers interaction and traffic data, including details by platform and sharing type. 20 key reports can be filtered by site, time range and context identifier (Context ID), then integrated with leading analytics provides to drive deeper understanding of customers’ on-site behaviors.

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Behavioral Data Analytics

Signals allows businesses to track behavioral data on their sites, delivering valuable information about customers that can be used to optimize core business flows for sites such as opt-ins, logins, purchases and more. The data — available in Gigya’s Customer Insights solution — is easily exported to external systems and accessible via Gigya’s JS and REST APIs. Signals comes pre-configured, out-of-the-box, to track certain behaviors, but can also be customized to track additional user actions.

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Rogers Cup
Toronto, Canada

August 5-13, 2017
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