Enable true permission-based marketing by unifying customer identity data in a secure, compliant and privacy-friendly platform.
Building Better Customer Profiles Enables Better Customer Experiences
How can large organizations personalize experiences across sites, apps and channels while maintaining data privacy and security? By managing customer data within a centralized, secure and compliant platform designed for the B2C enterprise.
Customer Data is Best Managed in a Single Platform with Built-in User Consent and Control
Gigya’s platform helps businesses securely and progressively build rich, accurate and unified customer profiles by consolidating a wide variety of data into a single customer view, while staying in compliance with social network policies and global data privacy regulations.
Get ready for GDPR
Do you hear that ticking sound? We sure do. The EU’s General Data Protection Regulation (GDPR) will be enforced on May 25, 2018, and penalties for non-compliance are harsh. Do you have a plan? If not, download our CIAM GDPR Readiness Toolkit to start planning now.
Collect: Product Features
Gigya’s dynamic schema Profile Management database enables businesses to easily capture, aggregate, query and segment a virtually unlimited volume and variety of structured and unstructured data types from multiple sources. Collected data is updated in real-time, normalized and available for immediate querying by business and administrative users. Meanwhile, comprehensive and transparent customer preference features help businesses build trusted customer experiences and relationships.
Comprehensive and transparent customer preference features help businesses build more trusted customer experiences and relationships. Gigya clients can enable their customers to maintain control over what data is collected from them and how it is used, with customizable opt-in, preference and data control elements easily implemented via an intuitive UI builder.
Progressive and Conditional Profiling
Gigya’s platform is designed with features and functions that support progressive profiling, or the ability to build richer customer profiles by collecting data incrementally over time. This helps businesses establish relationships with their customers using a lighter touch, to reduce friction, encourage engagement and build lasting trust.
Identity Access allows businesses to easily manage high volumes of user records and get a complete view of any customer within their database from a user-friendly dashboard. Information available for query includes social, system, registration, account, loyalty and behavioral data.
Features of the Gigya platform help businesses meet compliance with the European Union’s General Data Protection Regulation (GDPR) and other regional data privacy regulations.
Four regional data centers ensure that businesses can abide by regional laws that specify where customer data must be geographically stored and managed.
Gigya enables businesses to stay in compliance with regional opt-out and double opt-in laws and optimize newsletter strategies by enabling per-country compliance settings.
Gigya helps businesses comply with web accessibility guidelines with out-of-the-box workflows that enable vision-impaired users to navigate processes using only their keyboards.
Gigya is compliant with the HIPAA Security Rule and HIPAA Privacy Rule, as well as HIPAA breach notification requirements. Gigya maintains a Business Associate Agreement (BAA) document for HIPAA-governed clients such as hospitals and doctor’s offices.