Optimizely is the leading experience optimization platform, providing A/B testing and personalization for websites and mobile apps. The Optimizely and Gigya integration allows you to use the user data that you have captured with Gigya to deliver personalized experiences using Optimizely.
Using Gigya, collect valuable information about your website visitors based on their social identity data, with attributes such as gender, location, age and more. Then, use that data in Optimizely to build audiences and create specific versions of your website that are tailored to those audiences.
For more information, visit https://www.optimizely.com/optimization-glossary/ab-testing/.