Internet retailers place Ensighten’s universal container tag (piece of JS) across their websites and then use the Ensighten interface to add, edit, remove and manage tags. Ensighten and Gigya have worked together to create a template to be included in the Ensighten Tag Library. To add a tag, a user chooses the appropriate tag from the Tag Library and fills in tag-specific information (i.e. customer ID). They can then deploy to a test environment and “go live” onto their site in minutes. Deliver personalized user experiences across every device and channel, and gain a complete full-funnel view of your customers’ respective paths to conversion so you can track the value of your offerings at different points in the buyer journey.