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CrowdRiff uses Gigya’s extensive database to create brand-specific metrics and tracking algorithms. By capturing the affinities and characteristics of your current user base, Gigya’s permission-based customer data collection methods help CrowdRiff develop cross-channel tracking and social listening strategies that speak directly to your audience.

Leverage behaviors, interests and social habits to gain a deeper understanding of consumers and unlock optimal paths to conversion. Aggregate cross-channel data, integrate marketing activations and standardize permissions to build a comprehensive consumer database. Segment consumer data to reveal the natural groupings within an audience, optimize campaigns, identify influencers and cultivate more meaningful relationships with consumers.


Gigya has updated its Privacy Policy as Gigya, Inc. has been acquired by SAP America, Inc. and Gigya has updated the information regarding how we collect and use your Personal Data. You can see the updated Privacy Policy here.