CrowdRiff uses Gigya’s extensive database to create brand-specific metrics and tracking algorithms. By capturing the affinities and characteristics of your current user base, Gigya’s permission-based customer data collection methods help CrowdRiff develop cross-channel tracking and social listening strategies that speak directly to your audience.
Leverage behaviors, interests and social habits to gain a deeper understanding of consumers and unlock optimal paths to conversion. Aggregate cross-channel data, integrate marketing activations and standardize permissions to build a comprehensive consumer database. Segment consumer data to reveal the natural groupings within an audience, optimize campaigns, identify influencers and cultivate more meaningful relationships with consumers.